People have a shorter attention span than a goldfish, you regularly read on news and marketing websites. Some marketers took this quite literally. ‘Snackable content’, short content that can be consumed without effort, became hip. The goldfish statement turns out to be out of the blue, the animal turns out to have a lot to offer. In addition, there is definitely a need for longer content, especially when it comes to B2B content. This Gabon B2B List is apparent from research by consultancy firm Edelman (together with LinkedIn): the B2B Thought Leadership Impact Study. Edelman concludes that decision-makers want to be stimulated. Not by a marketing department, but by knowledge leaders who give direction to others. They do this with thought leadership content.
With thought leadership content, the product or service Gabon B2B List of a company is not central for once. It concerns subjects and themes that concern the recipient, about which she often has pressing questions. The content is always free and appears in the form of articles, blogs, white papers, infographics and videos.
content, what is it?
Thought leadership content is not snackable content . It does provide Gabon B2B List value for the reader. The sender is preferably not a brand, but a real person. A professional who at least has the ambition to become a knowledge leader in a certain topic. And which aims to be both recognized and recognized on this subject. An example of thought leadership content is this article by Karel Baert . As CEO of Febelfin, an organization that looks after the affairs of the Belgian financial sector, he himself takes the podium in this opinion piece.