The pension system is changing. But what exactly does it mean for the normal Dutch person? Write that down. And stay away from long articles with facts, figures and product features. Instead, make your story personal. Interview a customer and add personal anecdotes. So that your potential customer can identify with your content.A personal perspective does not have to be your perspective. In fact, it is preferable not to tell too much about yourself as an organization. That quickly creates the impression of self-promotion. Moreover, an outsider can Laos Email Lists often describe much better how valuable your (complicated) work is than you can yourself.Save the answer to a question you ask at the beginning for the end. Note: this does not work for every brand. You don’t want to seem too funny either. Or start very randomly about bananas if you actually want to convey a message about blockchain.
Don’t overthink
Because let’s be honest: you don’t have to make a Laos Email Lists boring subject super sexy. Can a text be ‘sexy’ at all? Yes, a bouquet novel or erotic thriller is. But most of the lyrics don’t meet the sexy criteria. Fortunately, that doesn’t matter: it’s about your content being catchy and well put together. Do you find it difficult to come up with an exciting angle for a dry subject? Use current events as a source of inspiration. As an insurance company, for example, you can take advantage of the damage caused by storm Eunice. And IT companies can create a lot of content about hacks and data leaks. Exciting and relevant.
