How do you avoid messing up a text with (foreign) language errors? Can you use difficult words, or are you aiming for B1 level? And what do you take into account when distributing your content? We list the top 10 articles on content and language of 2021.The importance of empathy and emotion in communication with your target group, the developments around AI-driven content, flexible schedules… You can read that and more in the trend Peru B2B List overview for content marketing in 2021. What was the focus of your organization on the past year? And what is still relevant for 2022?
9. Why do you look stupid
Chances are that you have also put a difficult word in a text or presentation to appear smarter. But is it a smart strategy to use difficult words? And does that also make you smarter? Scientists say “no”. It works just the other way around! Esmeralda Kleinreesink explains how that works in her article. You can write another Peru B2B List amazing article, but if the title doesn’t appeal, your potential readers will drop out prematurely. How do you fish them in? By playing on emotion. And power words are the ultimate emotional trigger. Take inspiration from this list of 200 powerful words to make your titles irresistible from now on.
7. The ultimate tip to mess
How are you guaranteed to screw up your content? Olaf Geysendorpher shares in his article how he messed up a writing assignment. Where did it go wrong? He hadn’t taken the final correction seriously. What can we Peru B2B List learn from that? “A good final correction will never let your text win. But a bad final correction can make your text lose.” In his article he shares 6 tips for better final editing. Another tip in the comments: “I discovered the read-aloud function in Word. Ideal for removing forgotten words, double articles and Peru B2B List plural in a singular sentence!” Use it to your advantage. International Joke Day is the moment for many companies to come up with a good hacker. At the same time, everyone is wary and all the unusual (product) news around April 1 is suspected. Such as the launch of the fish doorbell in Utrecht at the end of March this year. We collected the most striking news items and (potential) April 1 jokes from 2021 in this article.