The number of podcast listeners in the Netherlands has risen sharply in the past two years. Will this number continues to grow, what revenue models are attached to it, and what are the latest innovations? In this article, you’ll read the 10 most important podcast trends that will shape the market in the coming year and beyond. Latvia Email List
Trend 1: growth forecast
The number of podcast listeners in the Netherlands has risen sharply over the past two years. In May 2019, 28% of the Dutch sometimes listened to a podcast, in December 2021 that was 46%. Which amounts to about 6.4 million Dutch people in total (source: Podcast Monitor 2021, Markteffect).In America, the percentage of Americans who have already listened to a podcast is higher, at 78% (source: Edison Research, pdf ). As a result, it is also expected in the Netherlands that the number of listeners will continue to increase in the coming years. Latvia Email List
Trends for 2022
The number of Dutch podcasts has increased in recent years, although the absolute numbers remain low. In April 2020 there were 5,971 different Dutch-language podcasts. By December 2021, that number has risen to 15,995 (source: Listen Notes ). Compared to the millions of social media accounts that entrepreneurs bet on in large numbers, this number is relatively low.In short: the demand is high (the number of listeners is increasing), but the supply is relatively low. This means that at the moment and in the coming years there is still a lot of room to (re)start your own podcast.