Video Advertising Continues

We watch less and less traditional television. But the use of online video continues to grow . At a rapid pace. So you don’t have to be a visionary to realize that online .  Video advertising is also benefiting from this change in consumer behavior. Although Google Jordan B2B List  still earns a large part of its money today from the well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads. 

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In addition to changing consumer behavior, an  Jordan B2B List important driver of this growth is the interweaving of branding and performance . It is very important for advertisers to map out the actual (financial) impact of video advertising in addition to reach, so that they can view it more as part of the total funnel.

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This poses a number of challenges

This poses a number of challenges, especially for Jordan B2B List  companies with a complex customer journey . Not least when it comes to tracking . But the choice is actually simple. It just deserves attention, because video also offers an excellent opportunity to diversify within your online marketing effort. Unlike search ads, there’s a lot more competition when it comes to video. In addition to YouTube, channels such as Facebook, Instagram, TikTok and LinkedIn can also form an inexhaustible source for getting more return from every online marketing dollar.

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