Do too many viewers drop out early? Maybe then the video should be shorter and more powerful. Or maybe the viewer experience is not Bosnia and Herzegovina Phone Number optimal and the video does not match the needs of the viewer. A matter of adapting and measuring again, in order to achieve even better performance. Measuring the performance of website videos Videos on your website are more than attractive image filling. They can help achieve the objectives Bosnia and Herzegovina Phone Number of the page, your site, and your entire brand. On your website, the intention and needs of your visitor are often different than on social, so the approach of the videos automatically changes (or should be). A video on a landing page Bosnia and Herzegovina Phone Number often has an important supporting function.
Ways Your Brand
For example, you can use video on your website to share your mission or to convey your brand identity, but also to provide more information Bosnia and Herzegovina Phone Number about your product, show an instruction, or tell something essential about the purchase process. Also read: Back to ‘stupid’, YouTube SEO & 5 other developments for online video Whether your main goal is that a relatively large number of visitors watch your video and do not drop out too Malaysia Phone Number early, or that they click through to your webshop after watching, contact us or request a quote: you only find out whether your website video is successful, by measuring and analyzing video performance. It is essential that you compare this performance against the performance of the entire page or website.
Think of reach, views, average viewing time, shares, likes, and the number of reactions. Very useful to see to what extent your video and therefore your message is successful. And if, after looking, people often click through to your website, that is of course very nice. Reach is an important metric on social media, as it determines your ranking within the channel. The higher your ranking, the greater your reach. If you also have commercially interesting content that prompts the viewer to take action, such a social video can do a lot for your brand. If the performance is disappointing, you can analyze and adjust the video based on the statistics. Do you have relatively little range? Then try a different title, thumbnail or opening shots (which are important when using autoplay on your website or social media.