You first need to identify what your nonprofit is doing right now in the field. For example, if you want to use a new India Phone Number service, walk your decision makers through the current process. What are the limitations of this way of doing things? 2. How is the new India Phone Number option different? Now you’ll explain how the new email service will change things programmatically or through different outcomes. Will there be fewer steps or India Phone Number better reporting? Unlike your current email service, does this email service integrate with your donor management system? 3. What are the potential risks and rewards? This is where you give them the bottom line. What do you get by making this conversion? Whatever this change does, it helps to translate it into something India Phone Number measurable, such as time, donor engagement or fundraising dollars.