It is estimated that about 30% of advertising revenue comes from the travel and film industry. You can imagine that those sectors have put all marketing budgets on the back burner. This is how Facebook runs according to Needham & Co. Analyst Laura Martin has lost $50 million in advertising costs just by postponing the new James Qatar Phone Number Bond film ‘No Time To Die’. Compare periods With this knowledge, we compared the campaigns of our customers from 1 March to 30 April with the same period last year. Many KPIs in your campaign depend on the quality of your campaign. A lower CPC says nothing about the amount of competition and can be entirely due to the quality of your campaign. The KPI that says the most about lower costs is cost per 1,000 impressions (CPM). So we focus on that in the comparison. To compare apples to apples, we compared all campaigns with the optimization goal of website traffic on both Facebook and Instagram . As you can see below, the difference with last year is huge. The cost per 1,000 views is down 66.5% on Facebook and 65.9% on Instagram .