Why the New FTC Guidelines Could Be Your Best Friend

If you’ve read the FTC’s new 81-page guide on the use of endorsements and testimonials in advertising , you might think that the FTC is a very good Philippines Phone Number List group of people trying to do the right thing with consumers – which For the most part, be true. However, I don’t think they give most consumers enough trust. Maybe fifty years ago, when many people thought that everything they read, or saw on TV, a little paternalistic condescension might be desirable. Today, who believes that anyone has something to say about anything? We are cynical, skeptical, disbelieving and a nation. Who trusts politicians will keep their promises – anything? Will someone stake their life on the New York Times , the Washington Post , or the CNN or FOX they just read? And can we sincerely believe that the actual grown.

On the Bright Side.

Thanks to the FTC, your competitive landscape, along with the Internet and mailboxes, is less chaotic. Thousands of flight-by-night marketers would simply stop selling – because they were unable or unwilling to tell the truth. No longer allowed to manipulate facts to their advantage or influence perceptions by toying with various forms of social and statistical proof, they will seek to less regulated areas. For example, merchants who rely on spectacular referrals must now document confirming generally expected results . Not just one, two or more top results from a few outliers. If marketers cannot demonstrate their generally expected results, they are now limited to not quantifying results, but merely showing the level of customer satisfaction generally recommended. Of course, if these testimonies aren’t entirely awe-inspiring, many marketers simply don’t, including testimonials.It won’t be so easy to slap the sales page and pretend to be an impartial reviewer.

Adjust Your Message Accordingly

Philippines Phone Number List
Philippines Phone Number List

Just removed personal identification with weak marketing messages obviously won’t increase your sales. Marketing is not a cut and paste job. You can’t think of it as a series of mashup templates. New methods of sales and marketing will be created, or highlight the refined old ones. Creative marketers and copywriters will still be the ones to get rich in this new and evolving FTC environment. Albeit with many decent possible changes. Marketers, to survive and thrive, need to bring sales discipline. Back to what it should have been all along: the real benefits of an honest, transparent product . If the FTC is completely successful (which of course is unlikely), the hype in all its pretense will disappear. Now, I don’t think the FTC can honestly usher in some new utopia online. have an effect that will drive many marketers. To communicate more frankly and honestly with their target market.

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