With Fixed Marketing

If you work according to the principle that every dollar. Invested in marketing must contribute to the financial company .  Objectives at the bottom of the line, then it does not make sense to work with a fixed marketing budget. Why would you do that as a company? It creates a semblance of control. . If the relationship between investments and  Qatar B2B List returns can be clearly demonstrated, the investments in marketing should in fact simply form a ‘variable cost item’ within the P&L and budget.

 take the brake off your return

If you work according to the principle that Qatar B2B List every dollar invested in marketing must contribute to the financial company objectives at the bottom of the line, then it does not make sense to work with a fixed marketing budget. Why would you do that as a company? It creates a semblance of control.  If the relationship between investments and returns can be clearly demonstrated, the investments in marketing should in fact simply form a ‘variable cost item’ within the P&L and budget. As long as it contributes to the realization of the company’s objectives, this item should be able to continue to grow indefinitely.

Qatar B2B List

18. Do not send on a fixed CPA, CPS or CPL

Steering on the wrong KPIs can in  some cases turn out to be even worse than working without KPIs.  In many cases we still focus on KPIs that do not always match the desired effects for the entire company.

 

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