Together with an agency, the University of Antwerp devised 5 experiences at 5 locations in Antwerp in which the ‘future had to come to life’. These locations are well-known spots so that students get to know the city. Because redesigning AR applications is time-consuming, the University chose to adapt existing models. A number of existing models have been purchased. These still had to be converted to Spark AR. A time consuming job. Then they had to be animated. You can see how that happened in the image below: After the 5 animations were created for the different locations, the experiences were tested (ads were shown with a QR code at bus shelters throughout the city). For extra visibility, current students and influencers shared the AR route on their social accounts. This was widely shared and the campaign gained a lot of visibility as a result. Liberia Email List
The power of AR
Now you are probably curious: did this campaign also yield something? Yes, of course! The social AR filters were viewed tens of thousands of times. And in September 22, there were 11% more university enrollments than the years before!Do you doubt whether AR is interesting to use for your target group? A number of advantages of AR at a glance:AR fits within the behavior of the well-known (youth) platforms Instagram, Snapchat and TikTok. People are used to scanning QR codes, but also to use AR with cameras.
With an Ar Experience?
You can think of an AR application for everything. AR is no longer just something you apply to your face with your selfie camera, but can be used in many waysAR radiates innovation. If that fits within the image that you want to project as an organization, then it is certainly worth considering.People who use it are really paying full attention to your brand.Creativity, innovation and effectiveness can go hand in hand. You can see that in the results of this case from the University of Antwerp.