To reduce the distance to your resident, entrepreneur or other stakeholder, you will also have to embody your target group. Scroll through your timelines. Do you mainly see older, white men? Or rather young, handsome people with the accompanying Prodent smile? Nothing against older white men, or against Prodent, but the result is that you do not sufficiently appeal to a large part of your target group. We know that someone likes to identify with the person they see. An important condition, therefore, if you have an important message to announce or if you Bahamas Email Lists want people to think along with you or participate.
So take a critical look at your content. Do Bahamas Email Lists you still use the standard stock photos of unrealistically ‘perfect’ people? That’s really not possible anymore. Forget Photoshop, forget exposure, forget everything that was the standard ten years ago. Times have changed .People want diverse, real, rough, reality. As if they themselves could play a role in your content. Less the news feed that is perfectly staged, more current and real stories.
more than a perfect
You can also see this in the previous example Bahamas Email Lists of the organic waste campaign of the municipality of Oegstgeest. The portraits show reality and are certainly not polished. We see different ages, from young to old. Most residents of the municipality will recognize themselves in it and are more likely to adopt the message (‘we all separate waste’).