The largest active group of users on social media consists of people between 14 and 60 years old. This group takes a message for truth when told by a peer rather than a company. A message from the government is usually questioned in the current zeitgeist.So how do you ensure that your message gets through? By working together with residents or other key persons with whom the target group can identify. At the end of last year, the Municipality of Oegstgeest campaigned about the collection of organic waste.Residents of Oegstgeest show the complete GFT processing process in short Malta Email List videos. From separate collection and collection, to processing the waste into new raw materials. In this way, the municipality shows that everyone can contribute to a better environment, but indirectly also to lower costs for residents and businesses. Then we can still hear you thinking: influencers. Enzo Knol. That’s priceless. Correct. So look closer to home. A local ‘known’ person can generate a large reach for a municipality and increase your credibility.
3. There is more than a perfect,
To reduce the distance to your resident, entrepreneur or another stakeholder, you will also have to embody your target group. Scroll through your timelines. Do you mainly see older, white men? Or rather young, handsome people with the accompanying Prodent smile? Nothing against older white men, or Malta Email List against President, but the result is that you do not sufficiently appeal to a large part of your target group. We know that someone likes to identify with the person they see. An important condition, therefore, if you have an important message to announce or if you want people to think along with you or participate.
white, young or older man
So take a critical look at your content. Do you still use Malta Email List the standard stock photos of unrealistically ‘perfect’ people? That’s really not possible anymore. Forget Photoshop, forget exposure, forget everything that was the standard ten years ago. Times have changed.People want diverse, real, rough, reality. As if they themselves could play a role in your content. Less the news feed that is perfectly staged, more current and real stories.You can also see this in the previous example of the organic waste campaign of the municipality of Oegstgeest. The portraits show reality and are certainly not polished. We see different ages, from young to old. Most residents of the municipality will recognize themselves in it and are more likely to adopt the message (‘we all separate waste’).
